Solutions for transparency come in many different ways and shapes, furthermore while a nice idea, I don't think one unique system would do all the tricks. The people on the food safety side for years have applied what they call "Hurdle Technology" that usually works by combining more than one approach aimed to a simple outcome, and I always liked that idea.
Good idea and good design... what is not to be liked :-)
In the last Pacific tuna forum, Thomas de Kock came to introduce itself, and we chatted a bit about his idea. He has an interesting background, originally from a fishing family, he went into business and IT and then mixing all of it into his present venture.
He came up with TunaSolutions, a global online B2B marketplace that brings buyers, traders, and suppliers in the tuna industry together on one platform. His objective is to create end-to-end transparency, visibility, and accessibility across the entire tuna supply chain.
His site read: “Our mission is to ensure that we realise the maximum value for every fish we extract from the ocean by connecting the right supply with the right demand"
This video is self-explanatory and very nicely done!
I always welcome new fresh thinking into fishing, it keeps you alert and looking forwards. I believe the sum of many tools is the best strategy that will bring necessary transparency into the fishing business.
I wish Thomas and his company the best of luck!